Penguin sports! This is here penguin is part of a children's bowling set. The set consists of six penguin bowling pins and a ball, all inflatable and thus safe for use both in- and outdoors. The box also comes with a simple air pump, which, while not the best of contraptions, works just fine for inflating all the items.
As you can see from the packaging, these are Hamleys products. In case you didn't know, Hamleys is the oldest and largest toy store in the world, going as far back as 1760! These were purchased from their franchise shop at Stockmann at the end of the summer – thus the discount.